MY SOPHOMORE BACK TO SCHOOL SEASON, EASTSPORT BACKPACKS FOR WALMART
My sophomore season on Eastsport’s Back-to-School development team marked a major step forward in my design growth. With a stronger understanding of the development process, I was able to contribute more confidently and strategically.
I again led the creation and in-person presentation of a trend and market forecast deck for our retail partner in Bentonville, Arkansas, covering materials, hardware, trims, color, and print direction. This season, I also collaborated with the Sales team to explore new opportunity categories—including a tech-focused backpack and a beach/surf-inspired collection—supported by market research.
My role focused on refreshing clear and mesh backpack categories through hands-on design and sample development. I continued designing across all core categories: clear, mesh, basic, sport, lifestyle, and expandable backpacks. With prior client experience, I was better equipped to select relevant inspiration and make informed design decisions.
This season also introduced cost-optimization challenges. Through CAD development, I learned to balance feature reductions with perceived value. Additionally, I supported onboarding a new team member, strengthening my leadership and communication skills. This Back to School collection was co-developed with our Design Director Matthew Teutonico and new design member Louis Ngiem.
This project was a pivotal growth experience that continues to influence my approach to design.
Selected designs from this collection were featured in USA Today, marking a proud moment in my design work.
Due to confidentiality agreements with a large retail partner, much of the process work for this project cannot be shared publicly. I’m happy to discuss the project in greater detail upon request.
INITIAL MARKET RESEARCH
INITIAL CONCEPT SKETCHES
EASTSPORT RANKED THE #1 EVERY DAY LIFESTYLE BRAND (VIA NPD)
DURING PEAK BTS SEASON, UP TO 10,000+ UNITS PER BACKPACK ARE SOLD PER DAY
AVAILABLE IN A VARIETY OF COLORS AND PRINTS