EASTSPORT BACK TO SCHOOL DEBUT

The Back-to-School collection at Eastsport is a six-month development cycle. Prior to this launch, I supported the design team in a smaller capacity across additional brands. This project marked my first opportunity to take on more responsibility, working within a two-person team alongside Design Director Matthew Teutonico. Together, we fully designed and developed the complete Back-to-School backpack collection for Eastsport’s largest retail partner - Walmart.

I was deeply involved throughout the entire design and development process. A key responsibility was creating a comprehensive trend presentation covering hardware, trims, materials, color, and print direction. I presented this work in person to Walmart staff at their headquarters in Bentonville, Arkansas, alongside physical backpack samples. Given the fast-moving nature of trends, I strengthened these presentations by pairing trend forecasting with market research to support and validate our recommendations.

Another major aspect of my role was hands-on product development. I ideated backpack concepts and prepared detailed sample requests for factory development. The collection spanned multiple categories, including clear, mesh, core/basic, sport, lifestyle (higher price point materials), and expandable backpacks (highest price point). Working closely across all categories provided invaluable hands-on experience and a comprehensive understanding of both the backpack market and soft goods development.

Additional responsibilities included developing CADs for print and colorway options, creating pricing and presentation CAD sheets, benchmarking materials and construction details, and contributing to a fully developed planogram. I also reviewed color and print swatches, evaluated black-and-white specification sheets for the production team, and maintained direct communication with the client—strengthening my ability to represent the Eastsport brand professionally.

The completed collection launches nationally each June/July, both in stores and online. Its continued success has contributed to Eastsport maintaining its position as the #1 backpack brand in the United States (per NPD data).